Entries with Tag: seller strategy
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Negotiating Inspections before the Contract

Most real estate deals don’t fall apart over price — they fall apart during inspection. This article explains why major issues, like a 20-year-old roof, should be negotiated before a contract becomes binding. By addressing big-ticket items upfront and documenting clear terms in a structured addendum, buyers and sellers can avoid emotional renegotiations, reduce risk, and create a smoother, more predictable path to closing.

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Mind the Gap: Why Pricing Sincerely Is the Key to Selling Your Home Faster

Pricing your home correctly is one of the most important factors in getting it sold. In this article, Broker Keith Gordon explains the concept of the “Sincerity Gap”—the disconnect between where sellers price their homes and where buyers are actually willing to buy. Learn how buyer psychology, negotiation strategy, and meaningful price adjustments can impact whether a home receives offers or sits on the market. Understanding this gap can help sellers price more strategically, attract serious buy

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